Learn
Learn
In This Section
Build your expertise with online education and research tools designed for independent agents. With over 18,000 pages of industry insights, best practices, and reference materials, you’ll have access to information that helps you navigate complex insurance topics with confidence.
Explore All Content
Sort by topic, type or program.
Find Webinars
Watch live and on-demand webinars.
Ask An Expert
Can't find what you are looking for, join a community or submit a question.
Topics
How to Get An Insurance License
Continuing Education
Back to Basics
E&O Guardian Risk Management
Personal Lines
Commercial Lines
Independent Agent Magazine
Agency Management
Agency Management
Hiring & Recruitment
Find, assess and onboard employees.
Legal & Compliance
Agent carrier agreement reviews, regulation and legal advocacy.
Retirement
MEP program for agency staff.
Research & Reports
Understand, benchmark, grow and scale.
Sales & Marketing
Amplify your value as a trusted independent insurance agent.
Technology
Work smarter, serve better and stay competitive.
How to Start an Agency
Family, scratch or captive to independent, here's where you start.
Diversity & Inclusion
Create a meaningful agency culture.
More Topics
Certificates of Insurance
Buying an Agency
Selling an Agency
Insurance
Insurance
For YOUR AGENCY
Big "I" Professional Liability
Professional Liability
Cyber
Employee Benefits
Know your Coverage Options.
Request an E&O quote
For YOUR CLIENTS
Alliance blue login
Blue Market Access
Formerly Big "I" Markets
Alliance Gold
Aggregator opportunity.
FEATURED MARKET ACCESS PRODUCTS:
Affluent
Personal Umbrella
Crump Life
Home Business
Cyber
Flood Insurance
Get Involved
Get Involved
More than a resource-- the Big "I" is a community for independent agents with national and state opportunities.
Advocate for the industry, join a workgroup and connect with peers who share your passion for the future of independent agents.
Explore
Government Affairs
Understand the issues and advocate for your industry.
InsurPac
Donate today.
Young Agents
Find ways to connect with emerging leaders.
Become a Company Partner
Support the Big "I."
Events
Check out upcoming events.
Upcoming Events
Fall Leadership Conference
Young Agents Leadership Institute
Education Convocation
Big "I" Legislative Conference
Relief Fund
Donate or Apply.
Volunteer
Introduce students to careers in insurance
Join an ACT Work Group
Become a Big "I" Member
News
News
News, Updates & more
Find news, trends, and analysis for independent agents.
All the latest
Agency Nation
Stories from agents on your favorite streaming platforms.
Manage Subscriptions
Subscribe to newsletters.
Reports & Studies
Research the independent agency system.
Press Releases
Media releases from the national.
Independent Agent Magazine
License to Lead: Meet 10 Young Agents 35 and Under
June 1, 2025
June HIghlights
Articles in this issue.
How Automation And Quote-By-Text Can Help Your Agency Win Big
June 1, 2025
6 Phishing Techniques Cybercriminals Use to Scam Businesses
June 1, 2025
Declaration of Independents: Brock Elliott
June 1, 2025

Agency Culture: Improving Agency Culture &  Why It Matters.

Watch on-demand

Big I Programs

Big "I" Hires

Agency Culture: Improving Agency Culture &  Why It Matters

This webinar will present many aspects of developing an engaging culture. Focusing on enhancing the culture is becoming a priority for employers to improve employee engagement.

Watch on-demand